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Elijah Craig Bourbon
Father's Day 2020
When Elijah Craig Bourbon wanted to craft a touching Father's Day story, Skybridge planned a multi-state production to gather stories and toasts between dads and their kids.
Then Covid happened.
Working closely with Elijah Craig's agency Xenopsi, we quickly regrouped and found a way to tell a compelling, cohesive story, even though the reunions happened in a virtual environment.
Each of the families shared stories, memories, and a toast with a glass of Elijah Craig Bourbon.
The experienced team at Skybridge shines when circumstances change unexpectedly.
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